Job Family

Digital / Online Marketing

Job Description Summary

Do you consider yourself extremely collaborative? Are you hungry to make a significant impact in a large organization? If you answered yes, then we have the role for you! The Digital Marketing Specialist partners with internal business groups to create and automate/execute digital and email marketing initiatives that support company strategy and objectives.

Job Description

What You Will Do:

• Create and execute email marketing initiatives to include coding/dynamic content; segmentation, QA/testing, compliance approval, scheduling, deployment, and campaign analysis.
• Adhere to email marketing best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.
• Work with management to review campaign performance KPIs; provide feedback and recommend solutions for improvements.
• Utilize Salesforce.com CRM/Marketing Cloud to develop campaign distribution lists that support segmentation tactics.
• Assist in the execution of testing and optimization strategies for continued performance improvement.
• Stay current on email marketing/digital marketing trends and best practices.

What You Need:

• Bachelor’s degree in a business-related field or equivalent experience.
• Two years of experience in a digital marketing role.
• Working knowledge of HTML.
• Familiarity with CAN-SPAM laws.
• Creative and strategic thinking ability.
• Attention to detail.
• Self-motivated with the ability to work independently and collaboratively.
• Proficiency using MS Office applications.

Preferred Qualifications

• Experience with major ESPs – Salesforce/Marketing Cloud experience.
• Experience with Adobe Create Suite.

**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. **

Compensation:

The salary for this position generally ranges between $57,225-$94.500. This range is an estimate, based on potential employee qualifications, operational needs and other considerations permitted by law. The range may vary above and below the stated amounts, as permitted by Colorado Equal Pay Transparency Rule 4.1.2.

Bonus Eligibility:

This position is also typically eligible for an annual bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion at a rate of 7.5%.

Working Environment:

• Office environment
• Occasional travel

Why Work for Us

Total Rewards at Transamerica: It’s more than a paycheck.

Our comprehensive Total Rewards package is designed to help support you in many ways — throughout all stages of your life and career. We provide a competitive, market-driven program that encompasses base compensation, bonus potential, retirement, health and wellness benefits, learning and development opportunities, plus great employee perks. All designed with you in mind… to help you live your best life, grow personally and professionally - and feel valued for the work you do.

Learn more about our Total Rewards Package.

Equal Opportunity Employer:

Transamerica Life Insurance Company is an Equal Employment Opportunity employer and does not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g. U.S. Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws.

Applicants with physical or mental disabilities may be entitled to a form of reasonable accommodation under the Americans with Disabilities Act and certain state and local laws. A reasonable accommodation is a change in the way things are normally done which will insure equal employment opportunity without imposing undue hardship on the Transamerica Companies. Please contact: [email protected] if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.

Ontario Applicants:

Our Company is committed to providing accessibility to those with disabilities in a manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, that is in compliance with the Accessibility for Ontarians with Disabilities Act 2005 (\"AODA\"). Please contact [email protected] if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.

Technical Assistance:

If you experience technical problems during the application process, please email [email protected].