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Are you passionate about marketing technology platforms that drive impact and success for customers ? Come join the Platform product marketing team for our newest product that is reimagining Employee Experience in this all-digital, work from anywhere world

The Platform Product Marketing Director will be responsible for determining our go-to-market strategy for our IT Service Management (ITSM) product as part of the Employee Experience strategy. You will help manage the ITSM launch and build a world-class product launch plan. The candidate will work collaborate with senior leaders in sales and product, working with corporate marketing to deliver campaigns that drive qualified leads, building content and speaking at industry events, launching new innovations to the market, training our sales teams and shaping the messaging/positioning of our newest product.

Responsibilities

• Partner with Product Management to gather customer, market and competitive insights that inform ITSM strategy for Salesforce.
• Develop effective sales enablement materials like product pitch decks, demo videos, customer success stories and email template
• Turn customer conversations into compelling narratives that reimagine what’s possible with modern ITSM
• Define and evolve buyer definition and key positioning
• Create a comprehensive Go-To-Market plan that has a clear path to generating high quality pipeline for our sales teams
• Dream up engaging product demonstrations that are used on stage, in videos, and are the basis for customer engagements in the sales process.
• Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people).
• Partner with our campaigns team to execute innovative digital marketing, SEO, and web design to build pipeline.
• Build relationships with key thought leaders including industry analysts, and evangelists to maximize market impact
  

Required Skills/Experience:

• Proven leadership and ability to collaborate and motivate teams.
• 8+ years experience in marketing products to an IT buyer.
• ITSM or similar domain experience preferred, not required.
• Experience managing senior executive stakeholder relationships.
• Experience crafting compelling positioning and thought leadership content, and create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks).
• Experience launching new products and/or major releases of existing products.
• Strong presentation skills - comfortable presenting in large audiences.
• Detail-oriented with the ability to thrive in fast moving, ambiguous environments.
• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics.
• Strong verbal communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
• Exceptional team player with proven ability to lead through influence
• MBA a plus but not required

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