Quick Apply |Full-time|5 hours ago| Full Job Description Investor’s Business Daily (IBD) is a financial website and national weekly newspaper known for innovative coverage and fact-based analysis of the stock market, economy, business and public policy. We offer an environment that encourages and rewards learning and professional growth and the opportunity to gain first-hand knowledge of how to invest successfully. Investor’s Business Daily is currently seeking a Marketing Manager to work at our corporate headquarters in Playa Vista, CA. Responsibilities include leading the development and execution of marketing programs across all major marketing channels. RESPONSIBILITIES: · Increase customer base by utilizing MarTech platforms and marketing automation tools. · Create journeys and campaigns in Salesforce for nurturing leads, on-boarding customers, retention and win back campaigns. · Develop new strategies to increase sales and revenue while building awareness for the brand. · Experience sourcing and negotiating with external media and tech partners and managing relationships successfully. · Develop marketing campaigns on various platforms including: online display, video, email, content marketing, partnerships, events, social and others. · Create new marketing opportunities associated with consumer needs and develop campaigns that target newly identified market segments. · Onsite Optimization and AB testing · Performs other duties as assigned by management. QUALIFICATIONS: · 5+ years’ experience in a similar marketing role at a company or agency · Extensive experience with SalesForce Marketing Cloud or other marketing cloud platform. · Provide reporting on various marketing initiatives from marketing tech platform. · Working knowledge of relational databases preferred. · Able to meet changing deadlines and manage priorities on multiple simultaneous projects. · Able to build strong working relationships with coworkers, customers, and company management. · Familiarity with consumer facing digital media and/or financial & investment industry is highly preferred. · A resourceful, dynamic, motivated, and results-oriented creative thinker and problem solver. · Bachelor's degree required (BA or BS). BENEFITS: · Excellent and competitive benefits package including: Medical, dental, vision, & life insurance · Flexible benefits account · 401(k) · Generous vacation accrual schedules sick time · Holidays Working Conditions: While performing the duties of this job, the employee is regularly required to sit and use hands to type. Moderate travel. The noise level in the work environment is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Job Type: Full-time Pay: $80,000.00 - $90,000.00 per year Benefits: 401(k) 401(k) Matching Dental Insurance Health Insurance Paid Time Off Vision Insurance Schedule: Monday to Friday Experience: Adobe Target: 1 year (Preferred) B2C: 1 year (Required) Marketing Automation: 1 year (Required) Marketing Technology: 1 year (Required) Salesforce Marketing Cloud: 1 year (Required) Education: Bachelor's (Required) Work authorization: United States (Required) Work Remotely: Temporarily due to COVID-19 | Quick Apply