Our higher education client is seeking a Marketing Automation Specialist to help review Marekto setup and maximize use of automation platforms.

This Marketing Automation Specialist Is Responsible For

• Reviewing current setup
• Strategizing and managing email, lead generation, marketing automation, and digital campaigns
• Nurturing leads
• Updating graphics + copy on email templates and deploying campaigns
• Helping optimize SEO
• Helping develop blog content and marketing materials
• Devising a plan to maximize the use of Marketo
• Segmenting targeted groups
• Providing a plan for growth after initial setup is in place
• Pulling and reporting performance analytics
• Working closely with marketing team to achieve end goal of refined processes
  

This Marketing Automation Specialist Needs

• Proficiency in Marketo (MUST)
• 8+ years' experience
• CRM management and marketing automation experience (MUST)
• Higher Ed experience (HUGE PLUS)
• Familiarity with SEO / Google Analytics
  

Qualified Marketing Automation Specialist must fully understand Marketo and be able to inform and mentor others around them

Submit resume (and samples if applicable) to: [email protected]