Description

TCG is looking for a Marketo Marketing Automation & Campaign Manager. The Marketing Campaign Manager will to ownership of the overall management of the automation and email communication strategy, execution, and measurement.
Responsibilities include:
- Work closely with internal stakeholders to develop and improve connected pages in Marketo and ensure congruency throughout customer journey
- Own the execution of strategic plans to increase engagement
- Determine ways to grow
- Segment lists based on behaviors like past email engagement and website interactions
- Develop, manage, coordinate, and execute marketing campaigns, workflows, and triggers in Marketo
- Optimize marketing automation and lead nurturing process through email, content, and social channels
- Create, implement, and execute outbound email programs and bot-automation
- Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
- Build testing frameworks (split testing (A/B), deliverability, and tracking)

To apply email:

Requirements

- Must be an expert in Marketo
- Must be proficient working with CRMs (preferred: Salesforce)
- Must have a good understanding of HTML & CSS development

The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.

From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998.

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Contact your local TCG office ator visit www.roberthalf.com/jobs/creative-group to apply for this job now or find out more about other job opportunities.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

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