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Marketo Marketing Specialist  

United, Pennsylvania

POSTING DATE
2020-08-27 00:00:35 
COUNTRY
United states 
RELOCATION PROVIDED
No  
REMOTE WORK?
No  

Job details  »

4.5| ||Full-time|52 minutes ago| Full Job Description Crawford Group is seeking a Email Marketing Specialist for a client based in Santa Clara, CA.The qualified Email Marketing Specialist is highly skilled in using Marketo to execute email campaigns. Responsibilities: Operations-minded, hands-on execution of email campaigns using marketing automation platform (Marketo) Proofreading the email content and provide recommendations based on email best practices Resolves rendering issues and ensures consistent rendering across email clients, web browsers, and mobile browsers. Q/A campaigns for functionality, rendering, tracking and customer experience Building email lists based on database criteria or lists upload Responsible for email reporting and evaluating performance of campaigns; including customer engagement metrics, trends, and test results Have an understanding and be able to apply email best practices to a campaign Setup proper suppression, distribution, filters, targeting Monitor skips, bounces after launch to ensure campaigns launch as expected Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform Requirements: 3+ years of email or campaign marketing or marketing operations experience 3+ years of hands-on Marketo experience Analytically minded, comfortable manipulating, visualizing and interpreting data in excel Experience with A/B and multivariate testing Ability to read and code HTML and CSS is a plus, but at minimum, capacity to use HTML and CSS in email production Excellent project management skills, attention to detail and proactive approach to getting things done Willing to be open-minded and to learn new skills Enjoy working cross-functionally with other teams in a fast pace environment BA/BS degree in marketing, business, or a related field Location: San Francisco Bay Area, CA Duration: Year-long, consulting Rate: D.O.E., W2 consultant of Crawford Group

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