Crawford Group is seeking a Email Marketing Specialist for a client based in Santa Clara, CA.The qualified Email Marketing Specialist is highly skilled in using Marketo to execute email campaigns.

Responsibilities:
Operations-minded, hands-on execution of email campaigns using marketing automation platform (Marketo)
Proofreading the email content and provide recommendations based on email best practices
Resolves rendering issues and ensures consistent rendering across email clients, web browsers, and mobile browsers.
Q/A campaigns for functionality, rendering, tracking and customer experience
Building email lists based on database criteria or lists upload
Responsible for email reporting and evaluating performance of campaigns; including customer engagement metrics, trends, and test results
Have an understanding and be able to apply email best practices to a campaign
Setup proper suppression, distribution, filters, targeting
Monitor skips, bounces after launch to ensure campaigns launch as expected
Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform

Requirements:
3+ years of email or campaign marketing or marketing operations experience
3+ years of hands-on Marketo experience
Analytically minded, comfortable manipulating, visualizing and interpreting data in excel
Experience with A/B and multivariate testing
Ability to read and code HTML and CSS is a plus, but at minimum, capacity to use HTML and CSS in email production
Excellent project management skills, attention to detail and proactive approach to getting things done
Willing to be open-minded and to learn new skills
Enjoy working cross-functionally with other teams in a fast pace environment
BA/BS degree in marketing, business, or a related field

Location: San Francisco Bay Area, CA

Duration: Year-long, consulting

Rate: D.O.E., W2 consultant of Crawford Group