POSTING DATE
2020-08-03 00:00:45
2020-08-03 00:00:45
COUNTRY
United states
United states
RELOCATION PROVIDED
No
No
REMOTE WORK?
No
No
Job details »
Pardot Marketing Automation Specialist
Location: Austin, Texas
Division: MA
Position: Full-Time
Supervisor: Department Director
Summary
Work alongside a talented Marketing Operations team at a Salesforce-certified implementation partner.
This fast-paced client-centric position will be responsible for executing B2B email marketing campaigns and implementation projects in Pardot. You should be experienced in project management, marketing automation platforms (MAPs) and B2B demand generation strategies. Ultimately, you will own the client relationship through implementation and execution of B2B Pardot campaigns.
Position Responsibilities
Division: MA
Position: Full-Time
Supervisor: Department Director
Summary
Work alongside a talented Marketing Operations team at a Salesforce-certified implementation partner.
This fast-paced client-centric position will be responsible for executing B2B email marketing campaigns and implementation projects in Pardot. You should be experienced in project management, marketing automation platforms (MAPs) and B2B demand generation strategies. Ultimately, you will own the client relationship through implementation and execution of B2B Pardot campaigns.
Position Responsibilities
- Demonstrate mastery of Pardot core principles including general administration, lead scoring, syncing with SFDC, email marketing, Engagement Studio and landing page/form design.
- Develop digital marketing assets. Activities may include email and landing page design, lead capture form creation, building engagement programs, email and newsletter templates with HTML/CSS/Javascript.
- Utilize core marketing technologies and platforms, including but not limited to WordPress, Pardot, Salesforce, Zapier, Analytics, and Adobe Creative Suite.
- Strategize and execute B2B email marketing campaigns on behalf of our clients including testing, QC and QA.
- Work alongside the Salesforce administrator to ensure database cleanliness, effective lead scoring, bidirectional sync with CRM, and campaign execution.
- Assist in analyzing and testing marketing data (conversion rates, traffic, campaign results, A/B testing etc.) to consult on future demand generation strategies.
- Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing.
- Acquire Pardot Specialist, Pardot Consultant and Salesforce Sales Cloud Admin certification in first 12 months.
- Ensure campaign health and deliverable execution using project management tools(Smartsheets and Basecamp)
- Consistently achieve or exceed monthly project target established by supervisor
- Ability to internalize and accurately leverage LearningCurv processes
- Retain training and direction from management
- Adherence and accountability with regards to company policies and values
- Work effectively in a collaborative work environment and professionally represent LearningCurv to clients
- Performs other duties as assigned, which may include periodic travel
Minimum Qualifications
- Background knowledge of modern buyer behavior and inbound marketing demand generation strategies, including search, social, email, and content marketing.
- Comfortable with B2B marketing technology and a fast learner of new platforms.
- Highly motivated and disciplined self-starter with excellent oral and written communication skills
- Experience executing successful B2B email marketing campaigns.
- Proficiency with the following tool sets:
- CMS experience (ex. WordPress)
- Microsoft Excel/Google Sheets
- Basic HTML/CSS
- Salesforce CRM
- Process-oriented
- High attention to detail
Proficiency in the following tool sets is desirable but not required
- Marketing automation tools such as Salesforce Marketing Cloud, Pardot, Marketo, HubSpot, Eloqua, MailChimp, and/or Constant Contact
- Online screen sharing tools such as RingCentral Meetings, WebEx, GoToMeeting, or Join.Me
- Project Management tools such as Smartsheets, Asana, Trello or Basecamp
- Email and CRM integration technology such as Zapier, Litmus and more
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Must be able to lift 15 pounds at times.
LearningCurv, LLC is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. No visa sponsorship is available for this position.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 512-292-1110 for assistance.
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