A Financial Services company is looking for a Pardot Marketing Specialist to join the team either full-time or freelance with the intention of hiring full-time for the right fit.

Pardot Marketing Specialist Responsibilities

• Own the Marketing Automation of Salesforce within Pardot and Engage.
• Work with business intelligence team on various marketing and Salesforce projects.
• Create automated email campaigns through testing and implementation.
• Monitor and minimize unsubscribe and bounce rates to ensure spam regulation compliance.
• Analyze campaign results to to inform new strategies to improve performance.
• Partner with Marketing team to assist with overall strategy among all marketing functions.
• Work with agency partners to ensure cohesive campaigns across SEM and SEO.
• Assist in managing the website while working with the development consultant.
• Work with design teams on anything needed for campaigns.
  

Pardot Marketing Specialist Requirements

• 7+ years of experience, including in a B2C role.
• Proficient in Microsoft Office, Salesforce, Pardot, and Engage Pardot Specialist certification is a plus.
• HTML experience required as well as hands-on experience with email personalization logic.
  

This is a full-time or freelance to full-time opportunity.

Submit resume (and samples if applicable) to: [email protected]