Shape our future as Pardot Specialist

Working within a dedicated client experience team and reporting into the Senior Marketing Automation & Tools Manager, you will support the campaign team to develop, test and continually improve effective campaigns within Pardot.

Job title:

Pardot Specialist

Job Description:

We’re supporting our clients as they adapt to a new world in the wake of COVID-19. We’re now recruiting for roles which will help our clients to deliver vital services and to resume business wherever possible.

What you’ll be doing:

The role will primarily focus on:

• Journey configuration, testing and optimisation

Building effective engagement programs to drive the overall campaign goal, building and testing landing pages, email template, forms, creating campaign reporting dashboards/attribution frameworks (within Salesforce), monitoring lead scoring and grading, continuous testing and optimisation. Concurrently support multiple campaigns, ensuring prioritisation of your time.

• Data Management, Segmentation and Reporting

Analysis of audience attributes, data segmentation, data classification and enrichment, analysis of audience engagement, analysis of lead scoring model, assessing performance of data flow between systems and improving on data flow efficiency.

• System Maintenance and administration

Working with our Support team, perform administrative activities within Pardot such as automation, asset and folder maintenance, bug fixes, role and profile management and data audits. Raising issues and areas for development backlog to ensure that platform maintains a high level of performance.

What we’re looking for:

• System Experience – Extensive experience with Salesforce and Salesforce Pardot certified with an enthusiasm for staying abreast with updates and features in the system. The ability to make small configuration changes.
• Data focused – Enjoy working with data and an ability to work logically with it, having a strong appreciation for accuracy.
• Problem solving - An ability to quickly identify issues & their resolution be those from a technical, business operations, CX & commercial perspective alike.
• Solid communication skills; presentation style, verbal and written - Concise & articulate in all communications.
• Quick leaner/learn by doing - An ability to quickly adopt new processes & understand different platforms by getting your hands dirty.
• Marketing – A solid understanding of marketing principles and an interest in continuous learning.
• Project management - A good understanding of project management using agile methodologies and managing multiple stakeholders and campaigns.
• Interpersonal skills - Naturally able to develop a rapport & engage with technical and non-technical people alike.

About your experience:

• Ideally, although not essential, Salesforce Pardot Certified
• Good experience in marketing automation or similar
• Experience with B2B Marketing Analytics or similar
• Background in data segmentation and data logic
• Proficient in MS Excel
• Firm understanding of marketing channels and principles
• Firm understanding of how Pardot integrates with Salesforce and connector set ups.
• Familiarity with: HTML/JavaScript, CSS etc. would be helpful but not essential.

What’s in it for you?

• A competitive basic salary and benefits
• Private Healthcare
• 25 days holiday (rising to 27) with the opportunity to buy extra leave
• Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave…and plenty more
• Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology

About Capita Consulting

Capita Plc are the largest UK management, services, engineering and consultancy employing more than 55,000 staff aligned to providing services to the finance and critical infrastructure sectors and heavily aligned to all levels of government supporting key functions across the UK.

Our breadth of skills, services and reach makes us the UK's top player in delivering management, engineering and development consultancy solutions for our customers.

Capita Consulting is a new division created in December 2019 to take a new approach to the market bringing our earned experience from industry and the broad knowledge across the group to provide advice, guidance and our combined expertise to guide and develop unique offerings and solutions to our wide range of existing clients and to develop new streams of revenue.

What we hope you’ll do next:

Looking to discover more? Let your line manager know, then choose ‘Apply now’ to fill out our short application and send us your CV. Any questions before taking the next step? You can contact [email protected] for support.

All interviews, assessments and background checks will continue to take place online, to completely remove the need for face-to-face contact. All Capita colleagues who can work from home should do so; and where it is not possible for colleagues to work remotely, we have taken important steps to protect those working from Capita’s offices. Social distancing, enhanced hygiene and safety measures are already in place at all Capita locations that are open to protect our colleagues and manage the risk of COVID-19. The welfare of our people is of paramount importance to us, and we’re doing everything we can to keep our colleagues and customers safe during this time.

We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all employees.

Location:

London

Time Type:

Full time

Contract Type:

Permanent