SFMC Architect
Location: Hallstead, PA
 
Job Description:

• Experience: 10-13 Years
• Domain: Digital Marketing
• Technical Expertise:
  • Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms like SFMC etc.
  • Clear understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys & Persona Definition, unknown to known conversion, Proximity Marketing, Next Best Offers etc.
  • Experience in analyzing client business needs and present with end to end marketing solution
  • Experience in designing end to end technical solution for marketing automation including data modelling, integrations, Marketing tool configuration/customization
  • Architect certification in Consultant certification in SFMC
  • Having hands on experience on
    • Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Center for channels like email, direct mail, SMS, mobile push, call center, web etc.
    • Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations
    • Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
    • Data Model setup using List, Groups and Data Extensions
    • Develop and Maintain Custom User Preference and Subscription Center on Landing Pages/Cloud Pages using extensive scripting and API Calls in addition to OOTB features
    • Opt In/Opt Out Management using Public Lists and Publication Lists
    • Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
    • Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
    • Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
    • Experience in Real Time Integration Management like Interaction Studio and ability to design and develop 1:1 customer experience, channel optimization and configure next best action on salesforce marketing cloud platform.
    • Experience in Persona Building, Data Activation, Personalization, manage delivery and generate insights using Audience Studio
  • Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
  • Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario

Warm Regards Sharon Rose

302-966-9443

[email protected]