Position Title: Salesforce Marketing Cloud Consultant

Duration: Full Time Permanent

Location: Cranbury, NJ 

Opportunity:

Visionet is seeking a Salesforce Marketing Cloud Consultant to join our team! It is a customer-facing strategic position within our Technology organization.  With a strong blend of business and technical skills, the Marketing Cloud Consultant acts as a domain expert who utilizes a consultative approach to understand our clients’ business and technical requirements.   The candidate will help our clients with their deep industry knowledge, background, and experience designing enterprise marketing solutions with SFMC.

Responsibilities:

• Understand the customer needs and provide the solution that best addresses the technical and business requirements
• Be the trusted advisor to our customers, prospects and the broader Visionet cross-functional teams
• Provide technical effort estimates and timelines
• Lead the implementation of new Salesforce Marketing Cloud opportunities
• Lead the development team which is responsible for the implementation of SFMC services including Journey Builder and various underlying Studios
• Has hands-on experience with MC Connect integrations and able to resolve related issues
• Work on SQL queries, AMPScript modules, SSJS activities and Journey custom activities
• Work on SOAP and REST API based integrations for other clouds and applications.
• Work on resolving the deliverability issues and improving the subscriber engagements (Open/ Click, Conversion)
• Set up behavioral journeys and automations where data either flows into MC through eComm toolkits or is not available directly
• Work on MobileConnect for ad-hoc and transactional communication through SMS, IMs and MobilePush channels
• Develop technical integration approaches, including data flow and architectural diagram/visuals.
• Develop customized presentations, demonstrations, and prototypes

Required Skills:

• Must be Salesforce Marketing Cloud Consultant certified with strong hands-on experience in SFMC implementations
• Demonstrable experience in email/customer marketing, CRM, analytics or equivalent
• Strong knowledge and experience with integrations to back-end systems, in particular, other Salesforce clouds
• Ability to come up with accurate development estimates based on high-level business and/or technical requirements
• Understanding of server-side web development design languages, scripting languages, and protocols such as AMPScript, SSJS, SQL, SOQL, HTML, XML, JavaScript, HTTP, CSS, XSLT, AJAX, JQuery
• Understanding of MySQL, Oracle, or MS SQL Server functionality. Understanding of star schema and complex data architectures.
• Understanding of REST/SOAP API integrations, SDKs.
• Data mapping & Systems integration experience into marketing automation and service tools
• 5+ years of experience with Web software development
• 3+ years of experience with SFMC or similar, ideally in a leadership role on at least 2 full-scale projects