Salesforce Marketing Cloud Marketing Automation Specialist
United, Pennsylvania
POSTING DATE
2020-08-03 00:00:45
2020-08-03 00:00:45
COUNTRY
United states
United states
RELOCATION PROVIDED
No
No
REMOTE WORK?
No
No
Job details »
Full-time|4 hours ago| Full Job Description Location: Austin, Texas Division: MA Position: Full-Time Supervisor: Department Director Summary Work alongside a talented Marketing Operations team at a Salesforce-certified implementation partner. This is fast-paced client-centric position will be responsible for executing B2C email marketing campaigns and implementation projects in Salesforce Marketing Cloud(ExactTarget). You should be experienced in project management, marketing automation platforms (MAPs) and business-to-consumer marketing. In sum, you will own the client relationship through implementation and execution of B2C Salesforce Marketing Cloud campaigns. Position Responsibilities Demonstrate mastery of Salesforce Marketing Cloud core functions including Email Studio, Journey Builder/Automation Studio and Contact Builder. Develop digital marketing assets. Deliverables include email and landing page design, lead capture form creation, building customer journeys and automations, developing email and newsletter templates with HTML/CSS/JavaScript. Utilize core marketing technologies and platforms, including but not limited to Salesforce Marketing Cloud, WordPress, Salesforce, Analytics, and Adobe Creative Suite. Strategize and execute B2C email marketing programs on behalf of our clients including A/B testing, email client rendering tests, QC and QA. Work alongside the Salesforce administrator to ensure database cleanliness, object syncing, bidirectional sync with CRM using Marketing Cloud Connect, and general campaign execution. Ensure quality assurance of email campaigns using testing and analytics tools to ensure deliverability, accuracy and a seamless user experience. Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing. Ensure campaign health and deliverable execution using project management tools(Smartsheets and Basecamp) Acquire Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant and Salesforce Sales Cloud Admin certification in first 12 months. Consistently achieve or exceed monthly project target established by supervisor Ability to internalize and accurately leverage LearningCurv processes Retain training and direction from management Adherence and accountability with regards to company policies and values Work effectively in a collaborative work environment and professionally represent LearningCurv to clients Performs other duties as assigned, which may include periodic travel Minimum Qualifications Background knowledge of modern consumer behavior and B2C marketing strategies, including search, social, email, e-commerce, and content marketing. Comfortable with business-to-business marketing technology and a fast learner of new platforms. Highly motivated and disciplined self-starter with excellent oral and written communication skills Experience executing successful B2C email marketing campaigns. Proficiency with the following toolsets: CMS experience (ex. WordPress) Microsoft Excel/Google Sheets/ SQL E-commerce platforms (ex: Shopify) Basic HTML/CSS Salesforce CRM Process-oriented High attention to detail Proficiency in the following is desirable but not required Marketing automation tools such as Salesforce Marketing Cloud, Pardot, Marketo, HubSpot, Eloqua, MailChimp, and/or Constant Contact Online screen sharing tools such as RingCentral Meetings, WebEx, GoToMeeting, or Join.Me Project Management tools such as Smartsheets, Asana, Trello or Basecamp Email and CRM integration technology such as Zapier or Litmus Analytics platforms such as Google Analytics, Tableau+ Experience in Salesforce Marketing Cloud certification is a plus Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. Must be able to lift 15 pounds at times. LearningCurv, LLC is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. No visa sponsorship is available for this position. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 512-292-1110 for assistance.
Sponsored
Looking for CPQ implementation? Look no further. Cloudely now offers Salesforce CPQ solution that can be implemented in less than 8* weeks.
Sponsored
Konfeeg is another no-code app builder where you can design and create a full-service business application in days without any code.