ABOUT US

Kiio is a leading start-up in digital musculoskeletal (MSK) care. We employ a B2B2C model – selling our solutions to health insurance companies and large employers, and then marketing to our clients’ member populations with campaigns to drive utilization and increase engagement. Kiio’s easy-to-use interactive mobile platform delivers evidence-based, personalized programs that improve members’ quality of life while also reducing clients’ medical and employment costs. This is a unique opportunity to be part of small, dynamic and high-growth company with genuine, fun people who have a passion for developing and delivering best-in-class MSK solutions. Join our mission to change the paradigm for MSK care.

THE ROLE

As the Salesforce Marketing Cloud (SFMC) Senior Specialist, you’re a critical contributor to achieving Kiio’s member engagement and satisfaction goals and driving client renewals. You’ll configure, deliver and maintain complex, automated, end-to-end multi-channel campaigns from ideation through reporting using SFMC. This role is analytic and implementation-focused with a creative approach to strategy and problem-solving. You’ll drive personalization across channels, track key metrics on an ongoing basis, derive insights from results and share recommendations with the broader team.

This position is for you if…

• You’re a SFMC guru who’s passionate about communication strategies and leveraging marketing technology to build customer relationships.

• You want to bring technical and functional expertise to our ability to communicate the right message to the right member at the right time.

• You want to take our email marketing to the next level by designing, creating and deploying scalable templates for one-time, recurring, triggered, and dynamic content-driven journeys.

• You enjoy working in a data driven, results-oriented, collaborative and fun environment.

KEY RESPONSIBILITIES

Configure & Execute Campaigns (70% FTE)

• Manage and execute all aspects of delivering member campaigns: Create project plans; organize the campaign calendar; configure, deploy and manage campaigns to meet deadlines and milestones; and, provide timely updates on project status.

• Partner with Client Success, Product and other colleagues to understand business needs and campaign goals, and identify campaign themes, copy, content, and incentives.

• Pull targeted lists, manage audience and list segmentation, and complete any other data requirements for campaign execution.

• Proofread campaign content for clarity, spelling, and grammar to ensure message is conveyed clearly and matches Client expectations.

• Test and optimize campaign emails, including sharing test emails with Marketing and Customer Success and ensuring full stakeholder alignment prior to going into production.

• Complete QA and process checks to ensure error-free deployments.

• Troubleshoot issues (e.g., ensure emails, forms, and assets are rendering across devices and email clients, data alignment, etc.).

• Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance.

• Track key performance indicators, develop and deliver reports and dashboards, derive insights from results, and recommend enhancements to email performance and member engagement.

• Handle requests for special reports, data, and campaign tracking information.

Advance Kiio’s Email Marketing (20% FTE)

• Design testing strategies for improving campaigns’ effectiveness, pilot your ideas in market, measure their impact, and roll-out when successful.

• Develop standard content modules create a unified member experience and scalability.

• Define and maintain email and SMS standards, including opt-in/out processes, email size, HTML/CSS format, scripting, adherence to brand guidelines etc.

• Ensure data integrity, consistency and governance across SFMC and that all communications comply with privacy and security policies and applicable regulations.

• Document campaign and processes, identify opportunities to improve efficiency of campaign production, and roll-out initiatives to streamline email marketing.

Serve as an Email Marketing / SFMC Expert (10% FTE)

• Act as marketing platform expert and provide SFMC support and training to Marketing, Client Success and other teams as needed.

• Proactively research and recommend implementation of new features made available with each SFMC Release.

• Stay current on email marketing industry benchmarks, emerging trends and best practices (e.g., coding, design, testing, add-on applications, new technologies) and propose opportunities to integrate to improve email marketing flexibility and scalability.

REQUIRED QUALIFICATIONS (To be considered for this role you must have the following)

Education

• Bachelor’s degree or equivalent professional experience

Experience & Skills

• Minimum of 5 years of hands-on experience in email marketing, digital marketing and/or marketing automation, including campaign set-up, nurture methodology, and funnel metrics

• Minimum of 2 years of experience as a SFMC power user, including mastery of Studios (e.g., Email, Mobile, Automation and Interaction) and Builders (e.g., Content, Journey, Audience, Personalization and Analytics)

• Highly data-centric: Know how to read and understand data; query and manipulate data; track, analyze and report campaign results and KPIs; and develop a plan of action

• Experience creating dashboards and standard reporting for colleagues, management and clients

• Experience using HTML/CSS to update or enhance marketing campaigns and content

• Experience using AMPscript to enable lookup and personalization within SFMC emails

• Experience with SFMC Platform API/Data feed integration

• Knowledge of SQL to query databases and build audiences

• Knowledge of JavaScript to update or enhance marketing campaigns and content

• Basic understanding of CAN-SPAM and other email compliance regulations

• Excellent project management skills with the ability to multi-task and stay organized

• Cross-functional collaborator who will work across time zones to support teams

• Excellent communication and collaboration skills with a customer service mindset

Key Characteristics

• Results-oriented

• Self-starter

• Keen attention to detail

• Ability to accept feedback to improve results

• Thrives in a fast-paced, nimble, collaborative environment

• Appreciation for the needs, pressures, and opportunities in a small but fast-growing company

ADDITIONAL QUALIFICATIONS (Your resume will stand out if you have the following)

• Successfully completed SFMC Email Specialist and Marketing Cloud Consultant Certification

• Experience building multi-channel SFMC journeys, including email, SMS and print, and phone

• Experience managing contact communication preferences and subscriptions, including suppression and publication lists

• Experience with mobile push messaging and driving personalized messaging via SMS

• Experience with HubSpot or other enterprise-class marketing automation platforms

• Experience working in the healthcare industry

• Knowledge of HIPAA and Electronic Public Health Information (ePHI) compliance policies

• Knowledge of Agile methodology and sprint-based project delivery

• Technical expertise and experience in web development

• Strong proficiency in Excel

• Strong copyediting abilities

• Experience working Project Management tools (e.g., Smartsheet, Trello, Basecamp, Asana)

• Ability to think beyond what’s been done, and into what’s possible

• Flexibility – comfortable wearing different hats and filling different roles as needed

• Entrepreneurial spirit – like to try things outside of your skillset to push the business forward

WHAT YOU’LL LOVE ABOUT US

• Great people and culture – Join a close-knit team of energetic, motivated and intelligent people who value diverse backgrounds, perspectives and experiences.

• Growth, innovation and challenge – Get involved in the innovative world of digital healthcare at a small but mighty startup already playing with the big kids.

• A proven product – Be confident that you’re marketing a product backed by outcomes studies that show Kiio significantly reduces pain, improves function, and decreases healthcare costs.

• Meaningful work – All employees have a big impact at Kiio! Together we’re helping those with MSK pain get back to doing the things they love (and building a great company).

• Competitive compensation and benefits – Get the perks you’d expect from a company that wants to attract and retain talented, creative, collaborative people.

If you’re interested in joining the Kiio team, please send your resume and cover letter to [email protected].

***This role will be remote during COVID, and will move to on-site once things are deemed safe to go back to the office located in Madison, WI.***