IAA, Inc. is searching for a Marketing Cloud Sr. Specialist to join the team at our corporate office in Westchester, IL.

IAA, certified as a Great Place to Work®, is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles. Headquartered near Chicago in Westchester, Illinois, IAA has nearly 4,000 talented employees and more than 200 facilities throughout the U.S., Canada and the United Kingdom.

The Marketing Cloud Sr. Specialist will build campaigns that drive brand campaigns and boost traffic. This person will be working with a cross functional team across marketing and the entire organization to leverage technology to support marketing campaigns across Email, Social, mobile and the corporate websites. IAA will also look for this person to maintain email best practices and to keep IAA compliant to all brand guidelines, marketing communications, & email policies.

The Marketing Cloud Sr. Specialist will have B2B, CRM and marketing automation experience - specifically proven experience deploying and using Salesforce/Marketing Cloud. This person should have an enthusiasm for digital marketing, and enjoy working in a fast-paced environment.

In this role, the candidate will also implement integrated marketing campaigns that will be able to create impactful engagement at each stage, from lead generation to conversion.

Collaborative, with strong communication skills and project management, are essential to ensure technology requirements, business rules, workflows and integration points are documented, planned and executed.

Responsibilities include (but are not limited to the following):

• Development and implementation of all customer-facing emails coding HTML and using email technology tools.
• Acts as the in-house expert and advocate for Salesforce Marketing Cloud.
• Create and implement direct email marketing campaigns through journey builder.
• Minimum two years of experience managing a Salesforce Marketing Cloud environment with a deep understanding of various Salesforce Marketing Cloud components and the interconnectedness of those products.
• Be the SFMC expert and provide a strategy to multiple departments by participating in projects, campaigns, and initiatives to maximize SFMC’s value.
• Ensuring design and layouts of emails are optimized, user and mobile-friendly.
• Lead system integration with roadmap initiatives with new brands and programs..
• Create functional CloudPages with SmartForms to capture data points.
• Maintain data-hygiene by updating data extensions through automations or CSV uploads.
• Work with manager to drive strategy, goals, implementation roadmaps and/or identity tactics to address specific needs.
• Build new campaigns, including data configuration, audience creation, and utilization of capabilities in the platform.
• Responsible for content accuracy, ensuring all links, images, copy, personalization, dynamic content, and segments are correct.
• Manages internal approval process and corrects errors with assistance from internal teams.
• Performs final quality assurance check for compatibility across web browsers and email clients.
• Creates audience segments using dynamic filters and/or suppression lists.
• Maintain multiple campaign deadlines through marketing campaign calendar.
• Ensure emails follow industry policies and best practices.
• Delivering timely performance metrics on various marketing cloud campaigns to stakeholders.

Requirements:

• Maintain multiple campaign deadlines through marketing campaign calendar
• Ensure emails follow industry policies and best practices
• Delivering timely performance metrics on various marketing cloud campaigns to stakeholders
• Creating and monitoring a wide variety of email marketing campaigns
• Ensuring design and layouts of emails are optimized, user and mobile friendly
• Proofreading key messaging in and out of email templates
• Sending graphics requests to designers
• Compiling email lists
• Purging email lists
• Securing email databases for future campaigns
• Tracking and analyzing campaign results
• Aiding additional digital marketing efforts

Preferred Experience:

• BA/BS degree in Marketing, Business or similar field preferred.
• Minimum 5 years relevant work experience (marketing automation).
• Strong analytical mindset and an ability to analyze campaigns.
• Knowledge of Salesforce Sales & Service Clouds.
• Experience with scoring models, workflows, templates, list import and A/B testing.
• Familiarity with HTML, CSS, email deliverability and CAN-SPAM/CASL compliance requirements.
  
  
  

In return for your excellent skills and abilities, we offer a benefits package including: health insurance, 401K, STD/LTD, Life Insurance/AD&D, paid holidays and vacations.

IAA is committed to providing equal employment opportunities regardless of race, creed, religion, color, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, veteran status, citizenship status, or marital status.

IAA is a drug-free workplace. EEOE

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)