Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.). Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 1000, and the Fortune 500 and we are among the top performing and fastest growing companies in the world.

Please note, this role is not able to offer visa transfer or sponsorship now or in the future*

Practice - AIA - Artificial Intelligence and Analytics

About AI & Analytics: Artificial intelligence (AI) and the data it collects and analyzes will soon sit at the core of all intelligent, human-centric businesses. By decoding customer needs, preferences, and behaviors, our clients can understand exactly what services, products, and experiences their consumers need. Within AI & Analytics, we work to design the future—a future in which trial-and-error business decisions have been replaced by informed choices and data-supported strategies.

By applying AI and data science, we help leading companies to prototype, refine, validate, and scale their AI and analytics products and delivery models. Cognizant’s AIA practice takes insights that are buried in data, and provides businesses a clear way to transform how they source, interpret and consume their information. Our clients need flexible data structures and a streamlined data architecture that quickly turns data resources into informative, meaningful intelligence.

Roles and Responsibilities

• Aggregating marketing data spread across different heterogenous data sources (paid, owned and earned media) into Datorama
• Prepare/Update requirements, design, and implementation & support artifacts
• Ingest data into Datorama through data streams, transform & store it based on marketing business rules, and then operationalize the data streams to run on daily basis.
• Prepare Campaign Performance Dashboards & Scorecards across PI, BI, Bond & Enterprise
• Help in optimizing marketing channels, content, acquisition costs and macro/micro conversions while collaborating with different cross-functional stakeholders
• Perform organic social data analysis and KPI benchmarking across different creatives types, topics/themes and campaigns
• Performed traffic & engagement trend analysis and help in optimizing content and conversions
• Support monthly/weekly operational reports and adhoc requests on web, organic social, paid media and email performance
• User Administration, Training & Support for Datorama and Google Analytics
• Prepare and present campaign read-out decks for leadership review
• Thought leadership on topics like CDP, Data driven attribution, Marketing Mix Modeling, Tag Management etc.

Employee Status : Full Time Employee

Shift : Day Job

Travel : No

Job Posting : Feb 08 2021

About Cognizant

Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @USJobsCognizant.

Cognizant is recognized as a Military Friendly Employer and is a coalition member of the Veteran Jobs Mission. Our Cognizant Veterans Network assists Veterans in building and growing a career at Cognizant that allows them to leverage the leadership, loyalty, integrity, and commitment to excellence instilled in them through participation in military service.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you have a disability that requires a reasonable accommodation to search for a job opening or submit an application, please email [email protected] with your request and contact information.