Responsibilities ● Manage our talented team of Content Specialists ● Develop content strategy and calendar that aligns with long- and short-term business goals and objectives ● Own the creation and posting of new content aligning positioning and messaging though proactively collaborating with stakeholders ● Refresh and repurpose content as needed to maximize resources and storytelling potential ● Edit, proofread, and improve upon content when necessary, ensuring alignment with brand identity and tone of voice ● Research industry landscape to identify and integrate trends, best practices, and innovation into our content strategy ● Monitor project progress and escalate roadblocks and resource concerns to ensure deadlines are met ● Establish, track, and share performance KPIs to evaluate content effectiveness over time ● Content outputs include, but are not limited to: social media posts, blogs, white-papers, press releases, website messaging, emails and other sales content