●       Assist the team in the development of the overall digital marketing strategy
●       Allocate marketing investments
●       Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, etc,)
●       Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
●       Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
●       Work with various content formats such as blogs, videos, audio podcasts, etc
●       Manage social media marketing campaigns
●       Manage digital advertising campaigns (SEM, especially on Google & Social Media like Facebook, LinkedIn, Twitter, etc,)
●       Manage SEO campaigns
●       Track the website traffic flow
●       Measure and assess goals vis-à-vis ROI
●       Set up conversion, and event tracking on the website and across various digital platforms
●       Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
●       Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
●       Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements

●       Exceptional oral and written communication skills.
●       A good understanding of marketing automation tools and software.
●       Working knowledge of leading and managing SEO/SEM campaigns.
●       Ability to identify target audiences and devising effective campaigns.
●       Working experience in Optimizing landing pages and user funnels.
●       Familiar with website analytics tools.
●       Outstanding experience in setting up and optimizing Google Adwords campaigns.
●       Exceptional knowledge of content management and email marketing software.
●       Good understanding of social media and display advertising platforms.