Recruitment Requisition Form Type of requisition (Highlight the relevant) New Reopen Replacement Position: Email Marketing Specialist No of Positions: 1 Department: Marketing (Team: Recruitment Marketing) Relevant Experience: 3-4 Years Salary Range: 45K - 50K (max) Next Salary Appraisal: July - 2023 Shift Timings: 9 AM to 6 PM Education: Graduation Special Skill Sets (if any): Email Marketing Experience (Autopilot & HubSpot) Onsite Opportunity: (Highlight the relevant) Yes No Reporting to: Moumita Bhar Nature of work (highlight any of the below options) Part-Time Full Time Consultant Email Marketing Specialist - Identify the target audience (deep dive into the data from other marketing campaigns and filter the audience base as per the requirement) and sharp shoot emails for better lead generation. - Strategize, design, and implement direct email marketing campaigns. - Run email automation campaigns. - Work on email content strategy that creates maximum engagement. - Audit email content in terms of structure, framing, language, voice & tone, grammar, and spelling. - Ensure mobile-friendly email templates. - Write newsletters including all company updates. - Upgrade & enhance email templates using graphics, personalization elements, and advanced features (this should be done understanding the touchpoints of the target audience). - Conduct email campaigns for lead nurturing (based on data). - Generate leads for the supply side of the marketing team (includes hiring candidates for web, digital, and design services) through mass mailing. - Bulk data collection, filtration of the qualifying leads & unqualifying leads, and extraction of them using various tools. - Maintain and execute an email marketing calendar, including ideation and concepting campaigns, drafting emails, segmenting lists, deploying campaigns and reporting results. - Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics. - Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey. - Ensure emails follow industry policies and best practices. Requirements ● 2+ years of proven work experience as an Email marketer or Digital marketer ● Hands on experience with HTML and content management systems ● Proficiency in marketing automation technology ● Familiarity with analytical and database tools ● Excellent written communication and copywriting skills ● Strong project management skills ● An ability to work under tight deadlines ● Worked on at least a few DIY ESPs (like Mailchimp, Campaign Monitor, iContact) mainly HubSpot and Salesforce in setting up campaigns and creating segmentations, dynamic content and reports. Also, should have worked on a few marketing automation tools like Autopilot ● Knowledge of SEO/SEM and Google Analytics ● Bachelor's degree in Marketing or relevant field Name of the requestor Moumita Bhar Total Rounds of Interview Interviewer Name as per the round Preferred Interview timings Date of request 25/2/2022