Total experience: 5-8 Yrs.

Location: Pune / Bangalore / Hyderabad

Job description.

Collaborate with cross-functional teams to understand marketing goals and develop strategies to achieve them using Salesforce Marketing Cloud. (SFMC)

1. Design and build customer journeys, email campaigns, and automation workflows within SFMC to engage leads and customers at various stages of the lifecycle.
2. Must have experience with Journey builder, basic knowledge of e-COMM project ,XML,, Abandon cart ,SSJS, integration etc.
3. Create and manage dynamic content, personalized messages, and A/B tests to optimize campaign performance and user engagement.
4. Monitor email deliverability, open rates, click-through rates, and other key performance metrics to ensure the success of campaigns.
5. Segment audiences based on demographics, behavior, and other relevant factors to deliver highly targeted messaging.
6. Implement best practices for data management, ensuring data hygiene and compliance with data privacy regulations.
7. Collaborate with the design team to create visually appealing and effective email templates.
8. Stay up-to-date with the latest SFMC features, industry trends, and best practices to continuously improve campaign effectiveness.
9. Troubleshoot issues, provide solutions, and optimize workflows to enhance overall campaign performance.
10. Generate regular reports and insights on campaign performance, providing actionable recommendations for improvement.
11. Assist in training marketing team members on using Salesforce Marketing Cloud effectively.
12. Strong understanding of email marketing best practices, segmentation, and A/B testing.
13. Familiarity with AMPscript, HTML, and CSS for email template customization.
14. Proficient in data management, ensuring data accuracy, hygiene, and compliance.
15. Excellent analytical skills with the ability to interpret and act on campaign performance metrics.
16. Solid project management skills with the ability to handle multiple campaigns simultaneously.
17. Strong communication skills, both written and verbal.
18. Salesforce Marketing Cloud certifications (such as Salesforce Certified Marketing Cloud Email Specialist) are a plus.
19. Experience with other marketing automation tools and CRM systems is a plus.
20. Knowledge of SQL or other database querying languages is a plus.

About us:

At Cloudely, we work with a single mission: Transform the way clients experience Product & Implementation, Development, and Support. Growth is a journey and never a destination. We are constantly thriving to grow in gaining the trust of clients globally in offering services across Salesforce, Oracle, Robotic Process Automation, DevOps, Web, and Mobile Programming to name a few. And we are just getting started!We have fabulous opportunities for you to grow along with us! At Cloudely, you will get what you are looking for: the scope to learn, prove and grow.The way to your dream job and organization is just a click away. Share your resume at [email protected]. To know more about us, please visit www.cloudely.com.